Corporate Profile

Cameron Moriarty

CEO & Director

Cameron Moriarty has an extensive global marketing, communications and management background with both private and public sector companies. His post secondary education was in fine arts and advertising and he holds degrees in both. He has always actively participated by donating his time and experience to charitable causes and was a founding governor of the Independence Association for mentally handicapped people. Cameron also led the communications team to develop the art of medicine for B.C. Cancer Research in the quest for developing the mapping of human DNA in the fight against all forms of cancer.

He has held senior management positions in several businesses including communications, oil & gas, manufacturing and retail. He has developed and executed sales strategies in excess of $80 M annually. Cameron’s professional postings and career highlights have included Vice President of Leone (an 18 thousand sq. ft. retail fashion department store representing such brands as Versace, Armani and DKNY) and Creative Director & Vice President of Foote Cone & Belding. This was a position in a international advertising agency where he developed and executed brand strategies for companies such as Mazda, Air Canada and the Federal/ Provincial Governments of Canada.

Cameron was also Vice President of Superstar Group Inc., where he managed a regional retail chain consisting of 1,500 employees, 80 stores and 7 retail divisions including the first independent Nike stores with sales in excess of $60 M annually.

Cameron’s more recent achievements and management positions have included COO of Sure Trace Security Corp., an American public company specializing in anti-counterfeit technology for International Brands and Governments. Sure Trace holds offices in Philadelphia and Beijing, China. He was CEO of Bang On Communications where he led a international team of marketing & branding professionals serving clients around the world in multiple business sectors. Cameron was CEO of Globe Staff Consulting headquartered in France developing new geo-localization technologies in the fight against terrorism in conjunction with the national / local police and the ministry of the interior for the Republic of France. Cameron currently consults in the security sector for TRUE product ID to establish related applications for Governments and the European private sector.

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Ashie (Shahenool) Hirji

Co-Founder, Director, Vice President New Media and COO

Ashie Shahenool Hirji is a social entrepreneur, technology activist
and a visionary. She has a solid background in sales and marketing,
promotion, training, management and purchasing, Ashie has extensive
experience in human resources, corporate affairs, investor relations,
corporate communications and business development.

In 2005, Ashie co-founded Asita Informatica Inc., a cutting edge
information technology platform spearheading the secure interactive
multimedia communication solution.

In addition to directing Asita Informatica, Ashie has been spearheading the vision for secure multimedia communication and connecting youth & women in leadership roles within new media online initiatives & forums.

Utilizing the platform for social change, improving the status of women in tech & business and creating ventures around sustainable development, Ashie has produced over 30 secured multimedia communication web events utilizing secured multimedia communication platforms.

Her portolio for social new media initiatives with global change leaders can be viewed here:
www.heartinaction.com

Ashie has produced over 30 interactive multimedia web events
utilizing Asita’s solution. The first web event she showcased at the
Human Forum of Puerto Rico in 2004 - www.anhglobal.org . Her work and
the platform has been showcased in front of celebrities such as Dave
Stewart of the Eurythmics, Deepak Chopra, Rex Weyler, Nile Rogers,
Velcrow Ripper and collectively with global youth. In 2007 she co produced the web event for The Celebration Of United Nations International Days a highly-visible programming series developed to confront and deconstruct worldwide social issues while inspiring public dialogue in St. Petersburg Florida. Between 2000 and 2001, she was consulted as a project manager and was key in producing
the “Power of Inspiration” event at GM Place featuring Deepak Chopra,
she was instrumental in bringing in corporate sponsors and media for the event.

Prior to forming Asita Informatica Inc., in 2003 Ashie founded Heart
In Action Enterprises, a new media social enterprise and multimedia
event management planner where she is currently President and
Creative Director for online interactive web event productions.
Heart In Action Enterprises, is a wholly owned subsidiary of Asita Informatica Inc

Ashie Hirji was educated in East Africa. In 1973 she graduated from
the Parklane Langam Institute in London.She pursued a career in the
high fashion, fragrance & cosmetics industry with Holt Renfrew and
Leone, exclusive retail stores Canada. Ashie founded Mon Parfum,
parfumerie in Vancouver in 1989. She grew the company and attracted
the attention of S.H. Krikorian, an Italian high fashion parfumerie
distributor, which she joined in 1991 where she continued to grow the
high-end market. While at S.H. Krikorian, she was the national trainer
for Canada for the Italian cosmetic and fragrance industry and managed
the high-end brand market such as Dolce & Gabbana, Versace, and
Bulgari for British Columbia. During her tenure, Ashie achieved top
sales for Canada and received numerous awards, in addition to being
featured in a number of high-fashion magazines in North America.

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Tilo Kunz

Chairman

Tilo Kunz is EVP Sales & Business Development for Absolute ID, Asita's primary partner for the integration and delivery of secure multimedia services. From February, 2007 until January, 2010, Mr. Kunz was Director of Sales for MXI Security, initially responsible for preparing the business to deliver Secure USB products to the US and Canadian Governments. Once these sales commenced Mr. Kunz was assigned to manage the company's OEM relationships with McAfee and Unisys, and most recently was tasked with developing the company's channel program. Prior to MXI, Mr. Kunz worked in Executive and Director positions building secure networks for MidNet in support of Hollywood Studios and their technical services partners, as well as for the Oil & Gas industry. Mr. Kunz was Chairman of World Accessibility which designed accessible user interfaces and services, and was CEO of Ipetus Labs which funded these developments as well as providing the seed capital for Asita Informatica Inc.. Mr. Kunz received a Diploma of Technology from the British Columbia Institute of Technology, was awarded the Canadian Forces Decoration, and has over twenty years experience in international business, primarily between Canada, the United States, Russia, China, Mexico, and India.

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Colin Fearing

Training and Technical Support

Colin is a website development & marketing specialist who founded Vortex Marketing & Media, a company created to bring organizations into the world of online marketing and information services. In 2006, a Communications division was added to its services offering clients the ability to communicate through web conferencing applications from anywhere in the world. Having developed and maintained a high standard of business conduct, Vortex has served a diverse range of clients including, most recently, the CanaTREK, Summits Of Canada Expedition.

As a core member of Asita Informatica Inc., Colin also works with Heart In Action Enterprises on the development, setup, support and monitoring of various broadcast events such as the SPEAK! ST. PETE Days supported by the United Nations Environment Programme, which was a celebration of United Nations International Days during the spring of 2007.

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Patrice Decerf

Corporate Sales, Marketing and Business Development Europe

Patrice Decerf was educated in France. In 1979 he graduated from the “Ecole Centrale de Paris”, one of the most famous high-schools for engineers in Europe. He started his career in the data processing industry, first as a software developer and rapidly moved to a Marketing and Sales position, with a special expertise in the Computer Aided Design market.

In the late 80s, Patrice decided to re-orient his activity to the Telecommunication world. Sharing his time between Europe and the Far-East he built a large network of partners in the area of the manufacturing of Telecommunication equipment. Foreseeing a fast and soon-to-come increase in the demand for Telecommunication devices, Patrice founded his own company for developing, manufacturing and distributing telephones for the consumer market. Within a few years KARMAN SA reached a leading position in France, successfully selling millions of telephones, answering machines and fax machines to the mass market.

In the late 90s, Patrice decided to go for a new challenge and became an Independent Consultant providing Sales and Marketing services to International companies with a goal to penetrate the European market. Patrice provided his assistance to a large number of Taiwanese, Korean and Chinese companies with applications based on the emergence of fast Internet connections, like Voice and Video over IP and high-quality streaming of content. For instance, in 2004, Patrice was closely involved in the launch of the first nation-wide Video Telephony service, MA LIGNE VISIO by France Telecom.

In 2009, Patrice joined the Board of Asita Informatica with the mission to develop, organize and manage the European Business division.

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Jase Tanner

Technical Video Production

An accomplished Videographer and film production specialist, Jase brings 18 years of hands on experience behind and in front of a camera, be it feature films, television, documentaries or music videos. His exposure and involvement in post and pre-production gives Jase vital insight into utilizing the power of visual and digital entertainment which will facilitate a positive resource for global change and initiatives supported and produced by Heart in Action and Alliances.

 

 

Asita Europe Board of Advisors:
Vanessa Lecacheux
André Xavier Fougerat
Dr. Constance d'Hennezel
Dani Meier

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Vanessa Lecacheux

Vanessa Lecacheux has senior expertise in business financial controls and in international managment for global corporations. She has achieved a BA in Business Administration from Southampton Institute (UK) and she received a diploma in financial engineering from the Universidad Catolica del Norte - Coquimbo (Chile). After her graduation from Rouen Business School of Management in 1999, she worked for 3 years as an auditor for Deloitte and Touche. Then, she created the Business Control Department of GIFI, which went public on the Paris Euro next stock exchange. The retail chain was composed of about 250 shops through out Europe. Over the last year, she has been running the business control department for the worldwide Operations of Turbomeca - Safran Group (the world leader in helicopters engines).

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André Xavier Fougerat

André-Xavier Fougerat has senior expertise in fixed income. He has achieved a Masters Degree in Economics from the University of Paris XI (Paris, France). After his graduation from Rouen Business School of Management in 1999 (Rouen France), he worked for 2 years as a credit analyst dedicated to Middle East and African projects for BNP Paribas Group Risk Management. Then he joined OBC, a private banking subsidiary of ABN AMRO Group, as a corporate credit officer. Since 2002, he has joined the credit desk of Dexia Asset Management which runs several fixed income funds invested in high yield and high grade bonds or leveraged loans. He has been member of the French Red Cross volunteers since 1987.

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Dr. Constance d'Hennezel

Dr. d’Hennezel has been an advocate at the barrel of Bordeaux and Libourne for 10 years. She is member of the (IDABB) Institute of Business Law of Bordeaux. She is a postgraduate in social law and has a PhD in social franco Spanish law (Universities of Bordeaux IV Montesquieu (France) and Alcala de Henares (Spain)). She has a certificate of studies in legal English : commercial lawyers (the London School of English). Constance has been teaching in the lawyers school of the barrel of Bordeaux (CRFPA) (France). She taught law class at the University Bordeaux IV Montesquieu (France).

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Dani Meier

Dani Meier is a born and raised New Zealander, who after arriving in Europe in 1998 became one of Europe’s most exposed professional snowboarders. During his decade long career Meier gathered creative momentum and now owns a very successful production agency which caters to clients’ advertising production needs. With offices in Switzerland, Biarritz, London and Los Angeles, Meier’s team delivers integrated solutions in print, motion and live hosting. Working closely with international players such as Nike, BMW, Canon, Stella McCartney, Adidas and Quiksilver his company ManaMedia AG (www.manamediagroup.com) has become a strong service house delivering solutions to both Global and local media needs. When not traveling, Meier enjoys many sunny, surf-laden days at his 1900’s Villa retreat in Biarritz on the South West coast of France together with his wife Eve, their daughter Lani and a cat named Stinky.

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Asita Board of Advisors:
Ashok Khosla
Dr. Noel Brown
Dr. David Randle
Alnoor Gova

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Ashok Khosla

Chairman of Development Alternatives, a social enterprise headquartered in New Delhi, dedicated to global, national and local sustainable development through innovation of technologies, institutions and policies.

Earlier, he set up and headed the Office of Environmental Planning and Coordination, Govt of India - the first national environmental agency in the South. Subsequently was Director, INFOTERRA, the global information system of the UN Environment Programme.

Was Special Advisor to the Brundtland Commission. Served as advisor to the United Nations, World Bank, GEF and other inter-governmental and government agencies.

Currently President of IUCN and also Co-President of the Club of Rome. Co-Chair of the International Panel on Sustainable Resource Management. Has served on several international boards, including the Worldwide Fund for Nature (WWF), EXPO 2000 in Hannover, IISD, SEI, ANH; also WEF NGO Council and the World Future Council.

Officer of the Order of the British Empire (OBE). Won the United Nations Sasakawa Environment Prize 2002, the premier global prize in the field. Also received the Klaus Schwab Outstanding Social Entrepreneur Award and Stockholm Challenge Award.

Ashok Khosla has a BA from Cambridge University and a PhD in experimental physics from Harvard University.

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Dr. Noel Brown

Environmental Diplomat

Dr. Noel Brown is the former Director of the United Nations Environment Programme, North American Regional office. Dr. Brown holds a B.A. in Political Science and Economics from Seattle University, an M.A. in International Law and Organization from Georgetown University and Ph. D. in International Relations from Yale University. He also holds a diploma in International Law from The Hague Academy of International Law.

Over the past two decades, Dr. Brown represented the United Nations Environment Program at a number of the major international conferences and negotiations on environment and development issues and on international law, including the historic Earth Summit in Rio, 1992. He has initiated numerous innovations in the service of the earth's environmental protection and sustainable development. He is a founding member of the Aspen Global Change Institute, the International Council for Local Environmental Initiatives, and Indigenous Development International.

Dr. Brown currently serves as President of the Friends of the United Nations, a non governmental organization dedicated to advancing the cause of the United Nations by mobilizing public support on its behalf and directing public attention to its major programmes and achievements. He is a fellow of the World Academy of Arts and Sciences, Chairman of the International Institute for Peace through Tourism and Chairman of the Rene Dubos Center for Human Environments.

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Dr. David W. Randle

Dave holds a B.A. from California Lutheran University, an M-Div. from the Iliff School of Theology, and a doctorate in Spiritual Disciplines, Wellness and Environmental Concerns from the University of Northern Colorado, Greeley, CO. He currently works as president and executive director of the WHALE Center.

As the first ordained environmental minister in the nation, Dave has successfully coordinated a national campaign to preserve water, wildlife, and wilderness areas on behalf of the Pitkin County Commissioners, served as political and environmental advisor to John Denver and initial program development coordinator for John Denver's Windstar Foundation, was selected as one of the five lead off witnesses for hearings by the U. S. Presidential Commission for a Peace Academy & Conflict Resolution, helped lead a team of 150 persons at the Earth Summit in Rio de Janeiro, Brazil.

More recently, Dave has been working to address environmental issues within the frame work of the United Religions Initiative where in collaboration with UNEP he developed the Earth and Faith Leadership Development Program that was piloted in the Olympic Village in Salt Lake City with the results shared at the URI North American Summit and the implementation of the the Call to Global Healing. Dave has developed a culture based leadership program for environmental issues in cooperation with UNEP and Izzo Consulting The program received both an Olympic Award and an award at the United Nations.

Dave is currently a senior fellow at the International Ocean Institute USA at USF in St. Petersburg and was selected as one of four delegates for North America to the UNEP International meeting in Monaco.

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Alnoor Gova

M.A. AIT (Applied Information Technology)
Educational Development and Architect of Potentialities

With a background in Academic Research in Education at the intersection of Social & Political Science, Activism, Community Organization, & Information Technology, Alnoor has been collaborating with Ashie Hirji since 2005 in various capacities from Proposal to Completion as an Architect of Potentialities.