"A GEM of An Idea New Media Lounge"
Be Inspired, Be In It
Sharing Knowledge, Creating Wisdom, For Innovation & Convergence
Change Leaders/Pioneers & Game Changing Visionaries In Action

A GEM of An Idea is a new media lounge. Thought provoking ideas, dialogues, & curriculums take place in a real-time, platform-neutral, safe & secure environment over social networking utilities. GEM sessions and new media events unite & connect ethical, global, professional leaders who are working towards solving social and environmental challenges with a sustainable & social entrepreneurial approach.

A GEM Of An Idea - Goodwill Mission

Its mandate is to bring together global social entrepreneurs, visionaries & professional leaders in order to take ACTION, collaborate, share knowledge, wisdom, creative ideas and to produce innovative content and dialogues. Resulting partnership efforts will see the creation and production of exciting interactive new media educational content.

Thought provoking ideas take place in a real-time, platform-neutral, safe & secure environment over the Internet. GEM sessions and events unite & connect women and young professional leaders who work towards solving social and environmental challenges with a sustainable & social entrepreneurial approach. GEM is about powerful leaders taking positive action to impact humanity globally in an effective and beneficially meaningful way.

Gender equality - we welcome all consciously ethical people and invite them to be part of our collective vision as our guests, panelists and creative partners & associates.

A Gem Of An Idea - the Live platform is a collaborative project in partnership with several leaders and their organizations. The GEM New Media lounge is supported and provided by Heart In Action Enterprises, a subsidiary of Asita Informatica Inc., and collectively with Absolute ID and several technology organizations.

A Gem of An Idea – Vision 4 Inclusion

“Our collective vision, message & mandate, core ethics & principles for ICT innovation and development for change is based on corporate shared value and Shared Value Creation where talent & skills transforms & ignites change for social innovation, empowerment & supports societal needs.”

L = Look and Listen
E = Emotional Bonding
A = Awareness
D = Doing
E = Empowerment
R = Responsibility
S = Synchronicity

         by Deepak Chopra

"At the center of every high performance team is a common purpose - a mission that rises above and beyond each of the individual team members. To be successful, the team's interests and needs come first. This requires "we-opic" vision ("What's in it for we?"), a challenging step up from the common "me-opic" mind-set."

         by John Murphy

A GEM Of An Idea - Founder

Ashie S. Hirji is a technology activist, evangelist, visionary and social entrepreneur. She is also the founder of Heart In Action Enterprises Ltd., a goodwill new media social enterprise, and a co-founder & director of Asita Informatica Inc.

Since 2004, she has been developing and spearheading the push to find secured multimedia communication solutions. Her work currently involves working with several technology leaders globally, with a focus on empowering and mentoring young leaders in the West & developing countries and bringing solutions & multimedia tools to developing countries. Ashie works within the ICT (Information & Communication Technology) secured digital divide & new media sector for end-user protection. In addition, she is a creative producer for online multimedia content, an event planner, and co-producer of live forums for social media projects.

Along with several other change leaders, she has collaborated to showcase innovative social media projects under the banner A Gem of An Idea and young professionals for ICT innovation development under the banner Read My Lips LIVE - CHANGE IS VISIBLE Ashie is actively involved with several organizations, including non-profits and NGOs, to give them platform access and deliver content access and training for various social multimedia projects.

Since 2004, she has worked with numerous musicians, dancers, athletes, fashion designers, inspirational speakers and artists of all kinds. Some of the guests that have been featured on her innovative platform during global presentations include Nile Rogers, Ashok Khosla, Noel Brown, David Randle, Terra Naomi, Eric Solomon, Deepak Chopra, Mallika Chopra, Dave Stewart, Rex Weyler, Ed Begley Jr, Phillipe Cousteau and many more.

Prior to forming Heart In Action Enterprises & Asita Informatica Inc., Ashie was in the fashion & cosmetic perfume industry and worked at fashion retail stores such as Holt Renfrew & Leone in Vancouver. Ashie founded Mon Parfum, a parfumerie on Robson Street, Vancouver in 1989. She grew the company & attracted the attention of Krikorian Italian Parfumerie Distributor & she joined Krikorian in 1991 where she continued to grow the high-end market with Krikorian. Working with high end French & Italian fashion designers, she was the national trainer for Canada for Dolce & Gabbana, Bulgari, Yves Saint Laurent, Gianni Versace & 20 Italian brand designers, managing the territory for British Columbia.